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RecordNumber
964
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Author
Mooi, Erikauthor
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Title
Market Research The Process, Data, and Methods Using Stata
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Author Statement
by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
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Edition
1st ed. 2018.
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Collation
1 online resource (XX, 416 pages 212 illustrations, 50 illustrations in color.)
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Series
Springer Texts in Business and Economics
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Notes
Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results
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Subject
Knowledge management. , Market research. , Statistics. , Market Research/Competitive Intelligence. , Knowledge Management. , Statistics for Business, Management, Economics, Finance, Insurance.
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ADDED ENTRIES
Mooi-Reci, Irma. , Sarstedt, Marko.
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Link To Document :
