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RecordNumber
936
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Author
Zentes, Joachim,author
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Title
Strategic Retail Management Text and International Cases
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Author Statement
by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
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Edition
3rd ed. 2017.
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Collation
1 online resource (XVI, 468 pages 150 illustrations)
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Notes
Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement
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Subject
Business. , Commerce. , Marketing. , Sales management. , Trade. , Trade. , Marketing. , Sales/Distribution.
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ADDED ENTRIES
Morschett, Dirk, , Schramm-Klein, Hanna,
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Link To Document :
