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RecordNumber
696
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Author
Gassmann, Oliver,1967-
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Title
Leading pharmaceutical innovation trends and drivers for growth in the pharmaceutical industry
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Author Statement
Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
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Publication
Springer
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Publication Year
c2004
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Collation
xi, 178 p. ill., maps 24 cm
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Notes
Includes bibliographical references (p. [159]-163) and index.
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Subject
Pharmaceutical industry , Pharmaceutical industry , Drugs , Drugs , Drug Industry , Organizational Innovation. , Pharmacology, Clinical. , Research , Technology, Pharmaceutical.
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ADDED ENTRIES
Zedtwitz, Maximilian von, , Reepmeyer, Gerrit,
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Link To Document :
