2905

1st ed. 2016 , 1st ed. 2016

1 online resource (XIV, 363 pages) 93 illustrations, 8 illustrations in color

Introduction -- China : Building a Global Imperium on Information and E-Commerce -- Geely : A Smart Automotive Company and Volvo Owner -- Haier : How One of China's First Global Brands Keeps Expanding -- Huawei : A Telecom Giant on the Rise to a World Brand -- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation -- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships -- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses -- Infosys : Exporting India's IT Revolution to the World -- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand -- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy -- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs -- South Korea: Lotte : Fast Global Market Entries Through Acquisition -- Vietnam: Vinamilk : Partnering up to Expand on the World Market -- Underlying Strategies and Success Factors of Emerging Asian Multinationals: Corporate Entrepreneurship and Triple Helix -- Asian Human Resource Management and Intercultural Competence -- Branding Trends in Asian Markets -- Conclusions Why and how Asian Businesses Will Conquer the World

Segers, Rien T., , Ohio Library and Information Network