450

Hill, Charles W. L

competing in the global marketplace

Charles W.L. Hill

Fifth edition

Boston McGraw-Hill/Irwin

©2005

xxiv, 720 pages : color illustrations, maps ; 29 cm + 1 CD-ROM (4 3/4 in.)

One folded map laid in , Includes bibliographical references and indexes , Introduction and overview : Globalization -- Country factors : National differences in political economy -- Differences in culture -- Nike : the sweatshop debate -- Qualcomm's Chinese odyssey -- Royal Dutch/Shell : human rights in Nigeria -- The global trade and investment environment : International trade theory -- The political economy of international trade -- Foreign direct investment -- The political economy of foreign direct investment -- Regional economic integration -- Starbucks -- The politics of trade in steel -- The softwood lumber dispute -- Comparing Ghana and South Korea -- Managed trade : The U.S. and Japanese semiconductor industries, 1970-2002 -- Dixon Ticonderoga : victim of globalization? -- The global monetary system : The foreign exchange market -- The international monetary system -- The global capital market -- Money change -- Bailing out Brazil -- The International Monetary Fund -- The strategy and structure of international business : The strategy of international business -- The organization of international business -- Entry strategy and strategic alliances -- BP : creating a global brand -- Restructuring Exide -- Philips versus Matsushita : a new century, a new round -- Business operations : Exporting, importing, and countertrade -- Global manufacturing and materials management -- Global marketing and R & D -- Global human resource management -- Accounting in the international business -- Financial management in the international business -- Cretors & Co , System requirements: PC: Pentium® Based Processor, Microsovt® Windows® 98/2000/XP

HD

62.4

.H55

2005