Marketing

Author Statement

/Debbie Gilliland

Publication

Canterbury, England : Institute of Financial Services, School of Finance

Publication Year

c2005.

Collation

v, 406 pages : diagrams, tables ; 24 cm

Subject

1. Marketing. , 2. Marketing -- Management. , 3. Canterbury.

LC Class

HF

LC Number

5415

LC CutterNumber

G555

LC Date

2005

Abstract

"Marketing provides an overview of marketing management and enables the reader to differentiate between different marketing strategies adopted by different types of organisation. It also provides a practical examination of how to understand customers and markets, and develop a relationship between the product provider and the customer

ISBNN

1-84516-359-1

Link To Document :

https://digitallib.qut.ac.ir/dL/search/default.aspx?Term=383&Field=0&DTC=3